Organizational Design of Kwai : Taking Advantage of the Crowded Short-Video Market / Jie Li [and four others].

Format:

Book

Author/Creator:

Li, Jie, author.

Shen, Famei, author.

Liu, Yu, active 2025, author.

Fan, Rong, active 2025, author.

Dong, Shuyan, active 2025, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Kwai is one of China's most well-known short-video platforms for recording and sharing daily life. Internationally, it is TikTok's biggest competitor. With the continuous advancement of Internet technology and the decreasing cost of traffic, Kwai's users surpassed 100 million in 2015 and continued to grow at a rapid pace. However, increased competition has increased the pressure on Kwai's development. In the face of such business challenges, Kwai has expanded or decreased company departments as needed, changed the company's organizational structure, and adjusted the functions of company leaders. Kwai achieved overall group-level profitability for the first time in 2023. Kwai's organizational restructuring and change process has allowed the company to create an organizational structure system that benefits both the company and society. Students will be asked to evaluate the advantages of organizational change and organizational design.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071958766

1071958763

OCLC:

1483993215