Daraz's Layoff Dilemma : Strategic Responses in the E-commerce Landscape / Muhammad Chowdhury, [and three others].

Format:

Book

Author/Creator:

Chowdhury, Muhammad, author.

Zulkarin, Jahangir, author.

Islam, Quazi Tafsirul, author.

Islam, Quazi Tahsinul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The global retail landscape has undergone a digital transformation with the development of the e-commerce industry. Daraz began as an online platform in Pakistan and expanded to new markets under the umbrella of the Alibaba Group. This case study examines the company's evolution and highlights the challenges faced by Daraz, including regulatory and logistical hurdles, as well as competition. As Daraz navigated the complexities of rapid expansion, technology integration, and market competition, it encountered challenges in balancing operational efficiency with innovation and growth in an increasingly competitive landscape. The company made the strategic decision to downsize in response to internal and external pressures. Students will have the opportunity to explore the implications of strategic downsizing, market adaptation, and the pursuit of sustainable growth in the digital age as they answer the following question: how could Daraz sustain its innovation and growth while operating with fewer employees?.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071976401

1071976400

OCLC:

1483993297