The small college financial crunch : using athletics as a leading form of enrollment management / Claire Zvosec and Nathan Baer.

Format:

Book

Author/Creator:

Zvosec, Claire, author.

Baer, Nathan, author.

Series:

SAGE Business Cases.

SAGE business cases

Language:

English

Subjects (All):

College sports--Management--Case studies.

College sports.

Financial crises--Case studies.

Financial crises.

College athletes--Recruiting--United States--Case studies.

College athletes.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2022.

Summary:

Alicia Morrison is the athletic director of Northeast Private College (NPC), a small, tuition-driven, suburban National Collegiate Athletic Association Division III (DIII) institution in the northeast region of the United States. Like many small colleges throughout the country, NPC is facing a dire financial crisis if it cannot stem declining enrollment trends. Since athletic scholarships are not allowed at the DIII level, student-athletes at NPC pay tuition in the same way as the general student body. Similar to many small, DIII colleges, student-athlete tuition dollars are relied upon as a primary fiscal solvency strategy for the institution as a whole. As part of a collaborative effort between Alicia, NPC's President, and its Board of Directors, Alicia will be tasked with developing a strategic plan for growing the size of the athletic department. This case study enables students to gain a better understanding of the DIII athletics environment. Students will use scholarly articles and a real-world financial and enrollment database to help Alicia with her strategic plan. The pressure is high, as, in many ways, the future of NPC relies upon Alicia effectively developing-and implementing-a viable strategic plan for the growth of the athletic department.

Notes:

Description based on XML content.

ISBN:

1-0719-2614-4

9781071926147

OCLC:

1389575369