1 option
Environmental protection in nature-based sport events : the case of Olympus Marathon / Stavros Triantafyllidis and Kyriaki Kaplandou.
- Format:
- Book
- Author/Creator:
- Triantafyllidis, Stavros, author.
- Kaplanidou, Kyriaki, author.
- Series:
- SAGE Business Cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Environmental protection--Case studies.
- Environmental protection.
- Hosting of sporting events--Case studies.
- Hosting of sporting events.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Human Kinetics, Inc., 2022.
- Summary:
- The case focuses on Olympus Marathon, an annual and international mountain running event in Greece at Mount Olympus. Specifically, the case study examines the environmental orientation and the carbon offsetting behavioral intentions among participants of the Olympus Marathon. In this case, Dionysis, the event manager of Olympus Marathon, is interested in implementing a pro-environmental plan that targets the reduction of carbon dioxide emissions generated by their consumers' (runners) travel behaviors. Therefore, Dionysis studies the marathon runners' voluntary carbon offsetting (VCO) behavioral intentions to achieve the pro-environmental plan. A discussion follows on the environmental orientation of participants and VCO planning to assist students in attaining the case study's learning outcomes.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2597-0
- 9781071925973
- OCLC:
- 1389578421
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.