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UrbanClap : a marketplace for on-demand services (B) / Saral Mukherjee, Yogita Patra, Abhishek.
- Format:
- Book
- Author/Creator:
- Mukherjee, Saral, author.
- Patra, Yogita, author.
- Abhishek, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- On-demand marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2020.
- Summary:
- Initially, UrbanClap-developed as a horizontal marketplace-faced intense competition from existing and new players operating in the hyperlocal service space. After struggling for a bit, the founders decided to restructure its portfolio and instead of providing more than 50 services, they focused it on 6. They standardized their services by offering a uniform scope of service at a fixed price, with the service delivered by UrbanClap-trained professionals using UrbanClap-specified standard products and equipment.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2007-4
- 9781529620078
- OCLC:
- 1362530651
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