1 option
UrbanClap : a marketplace for on-demand services (B) / Saral Mukherjee, Yogita Patra, Abhishek.
SAGE Business Cases 2023 Annual Collection Available online
SAGE Business Cases 2023 Annual Collection- Format:
- Book
- Author/Creator:
- Mukherjee, Saral, author.
- Patra, Yogita, author.
- Abhishek, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- On-demand marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2020.
- Summary:
- Initially, UrbanClap-developed as a horizontal marketplace-faced intense competition from existing and new players operating in the hyperlocal service space. After struggling for a bit, the founders decided to restructure its portfolio and instead of providing more than 50 services, they focused it on 6. They standardized their services by offering a uniform scope of service at a fixed price, with the service delivered by UrbanClap-trained professionals using UrbanClap-specified standard products and equipment.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2007-4
- OCLC:
- 1362530651
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.