UrbanClap : a marketplace for on-demand services / Abhishek, Saral Mukherjee, Yogita Patra.

Format:

Book

Author/Creator:

Abhishek, author.

Mukherjee, Saral, author.

Patra, Yogita, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

On-demand marketing.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2020.

Summary:

UrbanClap is a marketplace for on-demand services available through a smartphone app. It was established in October 2014 to bring the unorganized sector workforce into the mainstream using the power of technology. Initially, UrbanClap-developed as a horizontal marketplace-faced intense competition from existing and new players operating in the hyperlocal service space. It competed in the on-demand service marketplace by categorizing its services into a lead-generation business (connecting the customer with the service provider and charging a fee for matchmaking) and a fulfillment business (taking end-to-end responsibility for service delivery quality). After three and a half years of operations, UrbanClap's co-founders wondered whether they should close the lead-generation business and focus on the fulfillment business.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-1983-1

9781529619836

OCLC:

1362533337