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Instant Brands files for bankruptcy / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- Sage business cases.
- Sage business cases
- Language:
- English
- Subjects (All):
- Business failures--Case studies.
- Business failures.
- Bankruptcy--Case studies.
- Bankruptcy.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- In June 2023, Instant Brands, the maker of Pyrex glassware and Instant Pot pressure cookers, filed for bankruptcy. The company enjoyed a long reign of success as its products were very popular amongst consumers, particularly during the pandemic, when many people turned to home cooking. However, things went south for the company in 2023. This case analyzes the company's decline and asks students to discuss what steps Instant Brands should take to reestablish its foothold in the marketplace.
- Notes:
- Description based on XML content.
- ISBN:
- 9781071932247
- OCLC:
- 1396778551
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