When solutions are in search of problems : new venture creation in the booming market of digital speech recognition / Luca Iandoli.

Format:

Book

Author/Creator:

Iandoli, Luca, 1972- author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

New business enterprises--Case studies.

New business enterprises.

Entrepreneurship--Case studies.

Entrepreneurship.

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

This case study describes how a young and brilliant digital startup, Witlingo, managed to successfully navigate the booming market of speech recognition by developing Artificial Intelligence-based voice services through which humans can have conversational interactions with computers. Witlingo's story illustrates the challenge of launching a successful business in a market characterized by high levels of uncertainty and the rapid evolution of cutting-edge technology. In such a fluid context, traditional strategic questions such as who the customers are, which products they are willing to buy, and where are the market boundaries do not have a definite answer. Among the most critical aspects are the challenges of discovering which users' problems the novel technology can effectively serve and how to identify and engage with early adopters who are willing to experiment with it in absence of a clearly defined value proposition.The case focuses on how Witlingo was able to cope with this uncertainty by developing a strategy based on minimum viable growth and user-centered design in which the priority is not to beat the competition but to learn as much and as efficiently as possible while undertaking a discovery path that minimizes risks and investments.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-1159-8

9781529611595

OCLC:

1362534208