1 option
Starbucks adds olive oil to coffee : will it be a recipe for success in Italy? / Simran Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Simran, author.
- Series:
- SAGE Business Cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Starbucks Coffee Company--Case studies.
- Starbucks Coffee Company.
- New products--Case studies.
- New products.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- Starbucks, the world's largest coffee chain, is attempting to cater to the palate of its Italian consumers by launching Oleato, a range of olive oil-infused coffee drinks. The U.S. chain is hoping that the unusual blend will help it gain an edge over local cafes and elevate its presence in a country with a rigid coffee culture. The case study examines the challenges that Starbucks could face in rolling out the product and evaluates the strategies it has adopted to offset them.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2451-6
- 9781071924518
- OCLC:
- 1378539834
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.