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The tie-up blues for Vanya's dance planet : a failure case of social media marketing / Pooja Kushwaha.
SAGE Business Cases 2023 Annual Collection Available online
SAGE Business Cases 2023 Annual Collection- Format:
- Book
- Author/Creator:
- Kushwaha, Pooja, author.
- Series:
- SAGE Business Cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Social media--Marketing--Case studies.
- Social media.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Journal of Information Technology Teaching Cases, 2021.
- Summary:
- The case focuses on the issues regarding We4U a Social media consultancy and Vanya's Dance Planet well-known activity centre in Indore (MP), India. It covers various aspects of social media as an alternative and cost effective channel of marketing and promotion. The case highlighted the social media promotion tools used by social media consultancy start-ups for their clients. The issues faced by Vanya's Dance Planet one of the client of We4U.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2632-2
- OCLC:
- 1389575852
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