Seeing Beyond : Lenskart's Journey of Disruption and Dominance in Eyewear" / Quazi Tafsirul Islam, Ronayat Ramiz Dia, Quazi Tahsinul Islam.

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Dia, Ronayat Ramiz, author.

Islam, Quazi Tahsinul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Management--Case studies.

Management.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

Set in the dynamic landscape of India's eyewear industry, this case unpacks Lenskart's strategic journey, investigating how calculated decisions facilitated its rise amidst formidable challenges and competition. The company's vision to democratize eyewear through technological adoption and operational efficiency is foregrounded against the backdrop of a market with a compound annual growth rate (CAGR) of 11.90%. As Lenskart transitioned from an online startup to a multifaceted eyewear giant, it faced skepticism about online retail and the uphill battle against entrenched market players. The case explores the strategic impetus behind establishing Lenskart's manufacturing capabilities and the deployment of an omni-channel approach, highlighting the company's agility and customer-centric focus. Financially, Lenskart's progression presents a conundrum of scaling versus profitability, emphasized by its exponential revenue growth countered by the fiscal demands of aggressive expansion. This tension is the pivot around which the case revolves, scrutinizing the impact of Lenskart's strategies on its market position vis-à-vis competitors such as Titan Eyeplus and Specsmakers. This case tasks students with applying business principles such as strategic management, market analysis, and fiscal acumen to Lenskart's scenario. Students will be asked to analyze the company's strategic inflections, discern the implications of these on market standing, and navigate through the financial dilemmas posed by its growth trajectory.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071979624

1071979620

OCLC:

1483992682