Denim Revolution : The Circular Economy Model of MUD Jeans / Ronayat Ramiz Dia.

Format:

Book

Author/Creator:

Dia, Ronayat Ramiz, author.

Islam, Quazi Tahsinul, author.

Islam, Quazi Tafsirul, author.

Akif, Ahanaf, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sustainable development.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The case study of MUD Jeans delves into the fashion brand's pioneering implementation of the circular economy model, marking a significant departure from the industry's traditional, linear approach to production and consumption. MUD Jeans, established to combat the detrimental environmental effects of the denim industry, has introduced innovative practices aimed at sustainability, such as the Lease A Jeans program, the use of organic and recycled materials, and a commitment to transparency and ethical labor practices. The case highlights the company's challenges in navigating a competitive market while adhering to its core values of sustainability and ethical manufacturing. It also examines the impact of MUD Jeans on reducing its carbon footprint and contributing to the United Nations Sustainable Development Goals, particularly through its efforts to minimize waste and promote responsible consumption and production. However, the case presents a dilemma: Can MUD Jeans maintain its leadership in the sustainable fashion landscape while scaling up its business model without compromising on its foundational principles of circularity and sustainability? Students will be asked to assess operational and strategic measures necessary to implement a circular economy in the fashion industry, the importance of sustainability certifications such as B Corp and the Nordic Swan Ecolabel, and the challenges and opportunities that lie ahead for sustainable fashion brands striving for innovation and growth in a rapidly evolving market. They will be tasked with evaluating MUD Jeans' approach to balancing innovation and growth with its commitment to circularity and sustainability, and encouraged to propose strategic solutions that could enable the brand to maintain its leadership in sustainable fashion without compromising its foundational principles.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071968789

1071968785

OCLC:

1483992889