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Daisy's Rise to Stardom : Is This AI Tool Worth the Hype? / Simran Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Simran, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Information measurement.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2025.
- Summary:
- Virgin Media O2, a British mass media company, claims to have conquered the pervasive issue of scam calls with its groundbreaking artificial intelligence (AI) bot called Daisy. Modeled on an elderly woman, Daisy is explicitly designed to waste scammers' time, preventing them from conning real victims. Although the software has been well received by the public for attempting to tackle a serious crime, critics are wary of Daisy's performance as there is no concrete evidence yet to back up its efficiency. This case study summarizes the purported uses and advantages of Daisy, analyzing whether it is a clever marketing gimmick or a genuinely useful tool in fighting fraudsters.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071905357
- OCLC:
- 1506776511
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