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Haldiram's Sweet Success : Balancing Heritage with Health in the Indian Snack Market / Quazi Tafsirul Islam, [and three others].
- Format:
- Book
- Author/Creator:
- Islam, Quazi Tafsirul, author.
- Akif, Ahanaf, author.
- Dia, Ronayat Ramiz, author.
- Islam, Quazi Tahsinul, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- This case explores the dynamic growth of the Indian snacks and sweets industry by highlighting the strategic journey of Haldiram's, a highly popular food brand in India that has become synonymous with quality and innovation in this sector. Transitioning from modest beginnings in 1937 to a global powerhouse--and a household name in India--Haldiram's success story is underpinned by its ability to adapt to changing consumer preferences while maintaining the traditional essence of Indian snacks and sweets. With a predicted compound annual growth rate of approximately 7% from 2020 to 2027, the industry's expansion is being driven by factors like rising disposable incomes, urbanization, and a shift towards convenience and health-conscious food options. However, this growth trajectory is not devoid of challenges. The case details dilemmas such as navigating the balance between traditional flavors and the burgeoning demand for healthier snacks, adapting to the digital revolution in retail, and expanding internationally amidst fierce competition both domestically and globally. These strategic decisions and challenges have significantly impacted Haldiram's market position, necessitating continuous innovation and adaptation to retain its competitive edge. The case also analyzes the impact of these strategies and challenges on Haldiram's positioning within the industry, in the face of competition from both local and international players.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071976418
- 1071976419
- OCLC:
- 1483993097
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