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Nissan and Honda : Road to Success or Collision Course? / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- SAGE business cases.
- SAGE business cases. Originals.
- SAGE business cases
- SAGE business cases. Originals
- Language:
- English
- Subjects (All):
- Business and education.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- In 2025, Japanese auto manufacturers Nissan and Honda initiated discussions to merge in a bid to share costs and combat competition. The landscape of the global car industry is changing rapidly as consumers are shifting from gasoline to electric vehicles and preferring autonomous or self-driving cars over vehicles that require human intervention. This case examines why past mergers in the automotive sector have largely been unsuccessful; Nissan and Honda ultimately opted against the idea, but the case asks students apply their learning and to devise suggestions that could have helped the two companies ensure a successful merger.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071905494
- OCLC:
- 1506776356
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