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Maersk : Driving Culture Change at a Century-Old Company to Achieve Measurable Results (B) The / Jennifer Chatman.
- Format:
- Book
- Author/Creator:
- Chatman, Jennifer, author.
- Series:
- SAGE business cases.
- Berkeley-Haas Case Series.
- SAGE business cases
- The Berkeley-Haas Case Series
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2025.
- Summary:
- An experienced operations executive arrived to interview at Copenhagen's A.P. Møller - Maersk--one of the world's largest shipping companies. He didn't adhere to the company's conservative dress code yet got the job. Could this outsider successfully update Maersk's traditional culture? Transitioning to a completely digital service provider was a huge cultural and strategic shift for the seafaring company. Maersk needed to complete its entire logistics chain by investing in in-house technology and logistics workers to ship products from production to distribution. Could 112-year old Maersk shift its culture, Net Promoter Score, and financials enough to make the company profitable?.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071867617
- OCLC:
- 1512588372
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