Lumbra : Bringing Sustainable Energy to the Construction Industry in Mexico / Miguel Gil.

Format:

Book

Author/Creator:

Gil, Miguel, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sustainable development.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

In the challenging summer of 2022, Mario Alcala, Chief Executive Officer of Lumbra, grappled with a pivotal decision that would define the future of the company amid the COVID-19 pandemic-induced downturn in the Mexican construction industry. Lumbra, established in 2017, faced financial struggles reflecting broader industry challenges, marked by a decline in turnover (i.e., revenue), a shortage of skilled workers, and liquidity constraints. With a mere weekend to make a decision, Mario deliberated between two crucial options: a financially rewarding government project at odds with Lumbra's sustainability vision or a collaboration with a sustainability-focused construction company whose goals aligned with those of Lumbra but which carried financial risks. The emphasis on solar energy as a sustainable solution heightened the intricacy of the decision. The government project promised financial stability but jeopardized sustainability, whereas the collaboration resonated with their objectives but entailed financial uncertainties. This impending choice encapsulated the broader dilemma confronted by businesses navigating economic challenges while endeavoring to uphold environmental responsibility, with the decision ultimately steering Lumbra's trajectory and its role in advancing sustainability within the construction industry. Students will be asked to analyze the financial information presented in the case, decide which alternative to take, and justify their decision-making process based on qualitative and quantitative evidence.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071962190

1071962191

OCLC:

1483993080