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MetLife's Strategic Test : Overcoming Bangladesh Market Challenges / Ronayat Ramiz Dia.
- Format:
- Book
- Author/Creator:
- Dia, Ronayat Ramiz, author.
- Akif, Ahanaf, author.
- Islam, Quazi Tahsinul, author.
- Islam, Quazi Tafsirul, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Metropolitan Life Insurance Company--Case studies.
- Metropolitan Life Insurance Company.
- Life insurance.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- With the help of a fictional protagonist, this case study examines the global life insurance market, highlighting its expansion, obstacles, and revolutionary drivers, and the strategic issues facing MetLife Bangladesh emerging from that context. It draws attention to how the industry has changed as a result of alterations in customer behavior, technical improvements, and demographic shifts. With the market valuation of life insurance projected to increase by trillions of dollars in the 2020s, life insurance is increasingly important for security and financial planning. The case focuses on Bangladesh's life insurance industry, which features both growth potential and a range of obstacles, such as lack of insurance knowledge and preconceived notions about religion. The case sheds light on market leader MetLife's history, key initiatives, and continuous problems, including building digital literacy and handling mistrust. The impact of cultural and economic variables on the insurance sector, strategic market penetration, and the significance of innovation in the delivery of products and services in the life insurance industry will all be covered for students. With these discussions, students will address the core question: How can MetLife address the challenges in the Bangladesh life insurance market and achieve growth and sustainability?.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071979570
- 1071979574
- OCLC:
- 1483992896
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