Halal Hustle : Dixy's Fast Food Adventure / Quazi Tahsinul Islam [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tahsinul, author.

Islam, Quazi Tafsirul, author.

Dia, Ronayat Ramiz, author.

Sanjana, Rahnuma, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sustainable development.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The Dixy Chicken case study delves into the challenges and strategies of a mid-sized fast-food chain competing in the United Kingdom's dynamic fast-food industry. Founded in 1986, Dixy Chicken, known for its halal (foods acceptable/permissible for consumption in Islam) offerings, has grown to more than 100 franchises, reflecting its successful adaptation to market demands and consumer preferences. This case explores Dixy Chicken's journey in the context of intense competition from industry giants such as KFC and McDonald's. It examines the chain's strategic approaches to market positioning, niche marketing, digital integration, and the integration of sustainable and ethical practices. Key challenges include maintaining brand identity and operational efficiency while adapting to changing consumer trends, technology advancements, and market competition. Financial considerations, supply chain management, and customer relationship dynamics also play significant roles in the Dixy Chicken business strategy. Students will be asked to evaluate Dixy Chicken's strategic positioning and propose actionable recommendations for enhancing its competitiveness in the fast-food industry, emphasizing the integration of sustainable and ethical business practices.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071976432

1071976435

OCLC:

1483992891