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Detox or Die : Controversial Social Media Post Plagues Vermont Restaurant Owner / Paul E. Olsen, Karen Popovich, Patrick J. Doherty.
- Format:
- Book
- Author/Creator:
- Olsen, Paul E., author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Public relations--Case studies.
- Public relations.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : Society for Case Research, 2025.
- Summary:
- This critical incident is about a self-imposed reputational crisis as a result of a Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro in Burlington, Vermont. Reilly was in the middle of the public relations kerfuffle as a result of his controversial Facebook post saying that opioid addicts should "detox or die." Reilly's post was in response to Burlington Mayor Miro Weinberger's plan to address opioid addiction in Vermont's largest county. While some critics labeled Reilly's post insensitive, others called for a boycott of Magnolia Bistro. Reilly wondered how to respond to the controversy that could hurt his reputation and business. This decision-based critical incident is designed for use in undergraduate Marketing, Public Relations, Management, or Introduction to Business courses as an example of the use of social media, public relations, and reputation and crisis management.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071979006
- 1071979000
- OCLC:
- 1483993360
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