Fried in Controversy : KFC Malaysia and the Geopolitical Boycott Stemming from the Palestine-Israel Conflict / Quazi Tafsirul Islam, [and three others].

Format:

Book

Author/Creator:

Islam, Quazi Tafsirul, author.

Singh, Tilottama, author.

Islam, Quazi Tahsinul, author.

Chowdhury, Muhammad F., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business and politics.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The global quick-service restaurant (QSR) industry has witnessed significant growth, driven by rapid urbanization, changing consumer lifestyles, and digital innovation. Within this dynamic sector, KFC under Yum! Brands has strategically expanded its footprint in Asia, particularly in Malaysia, to capitalize on the burgeoning market. This abstract explores KFC's strategic decisions, including its aggressive outlet expansion, adoption of digital platforms for improved customer engagement, and integration of health-oriented menu options. However, these strategies also introduced complex challenges, particularly in navigating the sociopolitical tensions in Malaysia, which led to the boycott-induced closure of over 100 outlets due to perceived affiliations with geopolitical stances. The case examines the impact of these strategies on KFC's competitive position within the QSR industry, highlighting both the opportunities for market penetration and the vulnerabilities associated with global political climates. The significant reduction in operational footprint and the socioeconomic implications on the local workforce due to the boycotts underscore that the delicate balance multinational corporations must maintain in global operations. Students will be asked to analyze these strategic decisions and challenges, evaluating their effectiveness and the company's responsiveness to external pressures. By applying business concepts such as crisis management, strategic alignment, and stakeholder analysis, students will propose solutions to navigate and mitigate the identified challenges, thereby enhancing KFC's resilience and competitive stance in the global market.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071983607

1071983601

OCLC:

1483993309