Business innovation in retail, playing the right cards : a case of reliance retail / Soumyadeep Kundu and Ashutosh Sarkar.

Format:

Book

Author/Creator:

Kundu, Soumyadeep, author.

Sarkar, Ashutosh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Retail trade--India--Case studies.

Retail trade.

Marketing--India--Case studies.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : Indian Institute of Management, Kozhikode, 2022.

Summary:

This case is anchored around Reliance Retail to highlight the nuances of significant transformations that are happening in the Indian retail industry. The case includes a detailed and chronological records of the business events happening with respect to the retail supply chain. The case specifically highlights how technology is reshaping the retail supply chain in terms of innovating newer supply chain models offering greater value to customers while cutting down supply chain costs. A good discussion on the case would help business students to understand how one of the major business segments of the economy is fast changing its nature. The students would also be able to analyse the business rationales for such transformations.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2071-6

9781529620719

OCLC:

1362531867