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Strategy at Shein : the secrets of ultra-fast fashion / Marleen Dieleman.
- Format:
- Book
- Author/Creator:
- Dieleman, Marleen, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Clothing trade--Management--Case studies.
- Clothing trade.
- Clothing trade--China--Case studies.
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- The Chinese fashion company Shein, founded by Chris Xu, has rapidly become a global fast fashion giant. Beating Zara and H&M at its fast fashion game, Shein offers consumers an even wider range of even cheaper items through its "ultra-fast fashion" approach. Yet, as a private firm, little is known about Shein's inner workings while stakeholder criticism is growing. News reports emerged suggesting that Shein was preparing for an IPO in 2022, despite geopolitical tensions leading to tightening criteria for Chinese firms to list abroad. What is the secret behind Shein's unique strategy, and will this strategy continue to work?
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2271-9
- 9781529622713
- OCLC:
- 1362530194
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