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The case of Lyfen in China / Yong Su and Huaying Yang.
- Format:
- Book
- Author/Creator:
- Su, Yong, active 2018, author.
- Yang, Huaying, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Branding (Marketing)--China--Case studies.
- Branding (Marketing).
- Business planning--Case studies.
- Business planning.
- Strategic planning--Case studies.
- Strategic planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : School of Management, Fudan University, 2018.
- Summary:
- This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2145-3
- 9781529621457
- OCLC:
- 1362533187
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