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Giant bicycle : bike-sharing in taipei / Nikki Springer, Dana Jason.
- Format:
- Book
- Author/Creator:
- Springer, Nikki, author.
- Dana, Jason, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Urban transportation--Case studies.
- Urban transportation.
- Strategic planning.
- Decision making.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Yale School of Management, 2022.
- Summary:
- This case tells the story of Giant Bicycle, a bicycle manufacturer based in Taiwan, who is trying to increase the popularity of the bike share scheme YouBike. YouBike has lost over ten million dollars to date and has seen very ridership with only 23 bike rides a day. Giant Bicycle must now decide if it wants to continue supporting the bike share scheme since the business model is only tangentially related to its core business.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2471-1
- 9781529624717
- OCLC:
- 1362532699
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