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The cost of free doughnuts / Ernest Baskin.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Pricing--Case studies.
- Pricing.
- Free material--Case studies.
- Free material.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : National Public Radio Planet Money, 2023.
- Summary:
- This case discusses the concept of free. The case is focused on a National Public Radio Planet Money podcast that tells the story of the Red Cross, which originally offered doughnuts for free but then started charging servicemen and women for them. This case is meant to be used a springboard to talk about free pricing more generally. It can used in classes such as marketing, pricing, and entrepreneurship/new product design.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-2045-6
- 9781071920459
- OCLC:
- 1375387770
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