1 option
Taylor Swift and the Ticketmaster disaster / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- TicketMaster (Firm)--Case studies.
- TicketMaster (Firm).
- Ticket brokerage--Case studies.
- Ticket brokerage.
- Special events--Management--Case studies.
- Special events.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- The stranglehold that Ticketmaster and Live Nation have on the events industry came into sharp relief last year after Taylor Swift announced her first world tour in five years. Millions of fans flocked to buy tickets, only for Ticketmaster to temporarily cancel sales to the general public during the presale chaos. The botched rollout left many fans furious-and sparked a Justice Department investigation into the companies' alleged anticompetitive practices. This case examines the debacle and asks students to discuss what it means for Ticketmaster and Live Nation.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-2015-4
- 9781071920152
- OCLC:
- 1375388040
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.