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SoGal ventures : female venture capitalists creating blue ocean funding by funding female-led startups / Arpita Agnihotri and Saurabh Bhattacharya.
- Format:
- Book
- Author/Creator:
- Agnihotri, Arpita, author.
- Bhattacharya, Saurabh, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Businesswomen--Case studies.
- Businesswomen.
- Women capitalists and financiers--Case studies.
- Women capitalists and financiers.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Language Note:
- English.
- Summary:
- California-based SoGal Ventures LLC (SoGal) is the first female-led next-generation venture capital (VC) firm. Pocket Sun and Elizabeth Galbut co-founded SoGal in 2015. They started the VC firm as they found that venture capitalists (VCs) did not adequately fund women or other underrepresented or minority founders. Sun and Galbut leveraged a gender lens investment (GLI) strategy, i.e., investing in women-led startups to reduce the gender gap in entrepreneurship. By 2021, SoGal had invested in more than 50 startups. The co-founders believed that (a) they had created a blue ocean, i.e., an uncontested market space, as they targeted only female- and other minority group-led startups, and (b) male VCs will only gradually capture the opportunity in the blue ocean that SoGal had created. However, Sun and Galbut faced many challenges, ranging from stereotyping and lack of interest from startups in accepting funds to difficulties finding investment vehicles. Yet they overcame these challenges and completed investment from their first investment vehicle of USD 15 million by 2020. In April 2021, they were actively seeking a new investment fund. This case encourages students to examine how entrepreneurs create a blue ocean and under what circumstances co-founders are better than solo founders.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-1913-0
- 9781529619133
- OCLC:
- 1362530550
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