Lighting up the bottom of the pyramid with love : born internationalization of power-solution / Deng Ziliang, Li Tingting, Xu Jingyue, Wang Jianying.

Format:

Book

Author/Creator:

Ziliang, Deng, author.

Tingting, Li, author.

Jingyue, Xu, author.

Jianying, Wang, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

International business enterprises--Case studies.

International business enterprises.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Renmin University, 2020.

Summary:

Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified its operations to provide sustainable solar solutions to the BOP population living in areas without electricity. Power-Solution's solar products are sold in 63 developing countries, including Indonesia, the Philippines, India, and countries in South America and Africa, greatly improving the lives of more than 3 million families worldwide. The case first introduces Power-Solution's R&D design, quality control, marketing innovations, system construction, and team building. It then analyzes the company's born-global business model and its attempts to seek external support while improving its self-sufficiency. The case study helps students understand the conditions in which a born global company is formed and its growth path, business model, and challenges.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2310-3

9781529623109

OCLC:

1362534425