Chillox : strategizing growth from a food cart to a burger chain / Raisa Zaman and Pranto B. Joy.

Format:

Book

Author/Creator:

Zaman, Raisa, author.

Joy, Pranto B., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business logistics--Case studies.

Business logistics.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

Chillox started its journey as a small food cart with the aim to provide quality burgers in a value-for-money proposition. Owing to huge customer demand, Chillox was compelled to open a dine-in restaurant with more space and capacity to accommodate this demand. As the burgers gained popularity amongst university students and middle-class youths, Chillox quickly became a chain with 11 restaurants in Dhaka, the capital city of Bangladesh. One thing that remained constant throughout the company's six-year growth was its commitment to maintaining consistency in terms of taste throughout all its outlets. Chillox achieved such consistency through its centralized warehouse facility where all the food ingredients that required processing were prepared and then delivered to every outlet. Only the cooking process took place in the outlets' kitchens. Expansion had been simple so far, as the burger joint focused on a homogenous market inside the capital city. Now, Chillox is at a point where it has to decide on its future possibilities and expansion plans.

Notes:

Description based on: online resource; title from PDF information screen (Worldcat, viewed May 1, 2023).

ISBN:

1-5296-1912-2

9781529619126

OCLC:

1362533601