The last days of twitter? : Elon Musk's calamitous takeover / Kelsey Lawrence.

Format:

Book

Author/Creator:

Lawrence, Kelsey, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Musk, Elon.

Twitter (Firm).

Consolidation and merger of corporations--Case studies.

Consolidation and merger of corporations.

Social media and society--Case studies.

Social media and society.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2022.

Summary:

After spending months trying to rescind his bid to buy Twitter, Elon Musk officially completed the purchase and took over as CEO of the social media platform in late October 2022. The shake-ups at the company were immediate: layoffs, mass resignations, and divestments from advertisers came in quick succession as Musk implemented changes that many users have either trolled to criticize Musk or taken advantage of to further the spread of fake news. Musk's aggressive leadership style has so far proven to be catastrophic for the company, and his volatility as a leader and business strategist (particularly after losing his own Twitter-polled confidence vote) have led many to speculate whether the end is nigh for Twitter. This case looks at Musk's early days as CEO and asks students to discuss the future of the company.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-1687-4

9781071916872

OCLC:

1362534317