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A marketing campaign against racism / Brandon Miller.
- Format:
- Book
- Author/Creator:
- Miller, Brandon, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Advertising campaigns--Alabama--Selma.
- Advertising campaigns.
- Anti-racism--Alabama--Selma.
- Anti-racism.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers, a recent college graduate, suggests the city take a firm stance and include foul language in the campaign to set an aggressive stance against racism while acknowledging the city's history. Immediate displeasure from others in the room transitions into a conversation centered around messaging and how the City of Selma should say what needs to be said.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-1174-1
- 9781529611748
- OCLC:
- 1362532856
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