Developing marketing plan for PALCO / Omkumar Krishnan.

Format:

Book

Author/Creator:

Krishnan, Omkumar, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource.

Place of Publication:

London : Indian Institute of Management, Kozhikode, 2022.

Summary:

The management of Kerala Milk Producers Cooperative KMPC wanted to understand the impact of competition from private players and thereby decrease in sales of milk packets under PALCO brand particularly in Alleppey district. A market research was envisaged to evaluate the current distribution model of Alleppey Unit for a range of milk and milk products like ghee, curd, butter etc. which are offered in various outlets and retails stores. The higher margins offered by competitors including local players encouraged dealers to sell PALCO with other brands together. The insights from the study would help in developing appropriate strategies to counter this market challenge and to enhance distribution efficiency of Alleppey Unit.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2078-3

9781529620788

OCLC:

1362533384