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A league to call their own-premier rugby 7s : developing a digital strategy to engage new fans / Brittany Jacobs, Brian Wendry, Megan Nocivelli.
- Format:
- Book
- Author/Creator:
- Jacobs, Brittany, author.
- Wendry, Brian, author.
- Nocivelli, Megan, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Rugby football--Management--Case studies.
- Rugby football.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Human Kinetics, Inc, 2022.
- Summary:
- The Premier Rugby 7s case challenges students to consider a digital marketing strategy for a start-up professional sport league. Unlike many major sports in the American marketplace, the case presents Rugby 7s-a relative newcomer to the sporting marketplace-as the newest professional sport. In this case, marketing consultants are faced with the challenge of designing a digital marketing strategy for a "new generation" of sport fans. Drawing upon the tenets of traditional marketing, readers will explore the development of target markets, the challenges in introducing a new sport to fans, how to capitalize on new media trends, and how to differentiate their product in a crowded marketplace.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-2031-7
- 9781529620313
- OCLC:
- 1362529649
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