The incredible success of Kodak Eastman from 1900 to 1920 / Michael Douma.

Format:

Book

Author/Creator:

Douma, Michael J., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Eastman Kodak Company.

Success in business--Case studies.

Success in business.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

Eastman Kodak was one of the most successful companies in the first decades of the 20th century and it played a large role in making cameras and photographic supplies cheap enough to appeal to the middle class. This case considers what led to the company's success. Certainly the early entry into the field and the innovative ideas of George Eastman played a role, as did a well-thought-out and aggressive marketing campaign. But a judge in an anti-trust case in 1915 declared that some of Eastman Kodak's business practices were anti-competitive. Were Eastman Kodak punished because they had acted in a criminal manner, or were they punished because they were successful? Would they have been punished more severely if they weren't a popular household name?

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-1065-6

9781529610659

OCLC:

1362531335