Huitongda : a journey of exploration towards rural industry internet platform / Lu Xianghua.

Format:

Book

Author/Creator:

Xianghua, Lu, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--China--Case studies.

Strategic planning.

Entrepreneurship--China--Case studies.

Entrepreneurship.

Physical Description:

1 online resource.

Place of Publication:

London : School of Management, Fudan University, 2019.

Summary:

As a "unicorn" devoted to the rural market, Huitongda has gone through a major evolution since its establishment in 2010 from a rural home appliance distributor, a supply chain platform, an O2O service platform to an industry Internet platform of the rural e-commerce ecosystem, based on its deep understanding of the pain points in the rural market and operational experiences. After 2017, as the platform scaled with more vendors, Huitongda was no longer satisfied with selling a single product from urban to rural areas, but was committed to promoting the two-way flow of diverse commodities between urban and rural areas. It also set out to promote employment by entering the rural human resource market, expanding the single-industry O2O service platform to a complete multi-industry ecosystem. In 2018, with a service network covering over 17,000 townships across 20 Chinese provinces, Huitongda's sales reached 35 billion yuan, driving over 500,000 farmers to start their own businesses or to find a job.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2210-7

9781529622102

OCLC:

1362533099