Innovation-driven enterprise development : the "hidden door" of the Songtsam Group / Xin Sun, Yongzhong Yang, and Gaji Cairang.

Format:

Book

Author/Creator:

Sun, Xin, active 2023, author.

Yang, Yongzhong, active 2023, author.

Cairang, Gaji, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Strategic planning--Case studies.

Strategic planning.

Organizational change--Case studies.

Organizational change.

Corporate culture--Case studies.

Corporate culture.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

Shangri-La is the translation of the Sanskrit term for "blissful land." The British novelist James Hilton's book The Vanishing Horizon, which portrays Shangri-La as a paradise on earth and is considered as a "Hidden door" to happiness, was released in April 1933.Baima Duoji, a native of Shangri-La, Diqing Prefecture, Yunnan Province, China, left his enviable job of China Central Television (CCTV) in 2000 and returned to his hometown of Shangri-La to launch his own business. He founded Songtsam Lodge Lvgu, the town's first boutique lodge hotel, and also developed a butler-style customer service that embodied Songtsam. Following the establishment of a good reputation in the market, Songtsam, led by Baima Duoji, began to aggressively experiment with the innovation of its business model and introduced a new form based on "hotel services + tour routes." According to the marketing concept of "making customers happy" via the "Hidden door," Songtsam relied on elaborate site selection and the construction of new hotels for launching the Yunnan-Tibet route and Shangri-La circuit tour products, achieving the Songtsam market's innovative transformation from "selling rooms" to "selling tours." (It is important to note that Songtsam has given Corporate Social Responsibility), cultural public welfare, and environmental preservation initiatives significant consideration as it has grown its company and has better put into practice the unique growth approach of generating win-win outcomes for all parties involved. The entrepreneurial spirit of Songtsam's founder, Baima Duoji, has been essential to the company's growth, but as the company's operations expand, it is critical to consider how to maintain the entrepreneur's personal influence and whether further innovation can result in sustainable corporate growth. In this case study, students analyze and examine Songtsam's challenges and concerns regarding marketing innovation, product development methods, value co-creation, and long-term sustainability.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-1532-0

9781071915325

OCLC:

1362529790