Difficult conversations at YuViM's boutique / Mrunal Chavda.

Format:

Book

Author/Creator:

Chavda, Mrunal, author.

Prashar, Sanjeev, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Electronic commerce--Case studies.

Electronic commerce.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

Aspiring to expand its retail business online, YuViM's Boutique had plans to leverage marketing opportunity emanating during the first COVID-19 lockdown. However, an error in a recruitment advertisement led to a serious social media backlash. As once-loyal customers now threatened to boycott YuViM's venture, Vijay, the company's HR manager, faces extremely difficult conversations.Vijay had no alternative but to converse in this difficult situation with boss and managing director of YuViM's Boutique, Ms V. Mayunika. Having already posted an official apology on the company's Twitter handle, Vijay was contemplating his possible next steps. On a policy front, he has to rejig the quality control measures to prevent damaging mistakes from happening again. Also, how can he work on managing his emotions to stay solution-focused when unforeseen problems inevitably emerge in the future?This case has been documented based on the actual events. It explores aspects of difficult conversations, including preparatory strategic steps, challenges therein, and managing outcomes.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2106-2

9781529621068

OCLC:

1362530190