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Coca-Cola in Lebanon : challenges, slips, and falls / Samer Elhajjar and Laurent Yacoub.
- Format:
- Book
- Author/Creator:
- Elhajjar, Samer I., author.
- Yacoub, Laurent, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Coca-Cola Company--Case studies.
- Coca-Cola Company.
- Industrial management--Lebanon--Case studies.
- Industrial management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- In 2020 Coca-Cola decided to terminate operations in Lebanon. Problems in the business environment along with strategy, management, and cultural problems in the Middle East and competition between Coca-Cola and Pepsi-Cola in Lebanon led to this decision. Exactly where had Coca-Cola gone wrong, and what lessons could be derived from Coca-Cola in Lebanon? A consultant has to work through a changing environment and the current economic crisis in Lebanon to set a new direction for TB Group, a potential franchisee for Coca-Cola.
- Notes:
- Description based on: online resource; title from PDF information screen (Worldcat, viewed May 1, 2023).
- ISBN:
- 1-5296-1717-0
- 9781529617177
- OCLC:
- 1362534409
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