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An innovative approach to increasing youth sport participation : the case of Baseball5(tm) / Kerri Bodin, Georgia Teare, Jordan T. Bakhsh, Marijke Taks.
- Format:
- Book
- Author/Creator:
- Bodin, Kerri, author.
- Teare, Georgia, author.
- Bakhsh, Jordan T., author.
- Taks, Marijke, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Sports administration--Case studies.
- Sports administration.
- Sports--Marketing--Case studies.
- Sports.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Human Kinetics, Inc., 2021.
- Summary:
- In this case study, students take on the role of Alex, the Manager of Sport Development at Baseball Canada, a national sport organization in Canada. Baseball Canada piloted Baseball5™, an innovative program, in 2019, in response to youth sport participation trends shifting from organized to nonorganized settings (Jeanes, Spaaij, Penney, & O'Connor, 2019) and from traditional, mainstream sports to nontraditional, new or unique sports (Turner, 2013). The student is tasked with analyzing and/or interpreting a variety of program evaluation data of the pilot program of Baseball5™ to prepare recommendations for the Board of Directors of Baseball Canada as to how to design and implement a full Baseball5™ program.This case study illustrates the innovative ways that national sport organizations can introduce new programming that may generate participation in a traditional sport; the innovation in the Baseball5™ case is that Baseball Canada used a traditional sport in a nontraditional format and unorganized fashion to generate interest in a traditional organized sport. The subject matter of this case study exposes students to innovative ways of addressing youth participation trends by introducing a new nontraditional way to participate in a seemingly traditional sport, and how this is experienced by players and coordinators alike.
- Notes:
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-1108-3
- 9781529611083
- OCLC:
- 1355859813
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