Fashion digital influencers : evolution, features and critical issues of a new profession / Marco Pedroni.

Format:

Book

Author/Creator:

Pedroni, Marco, 1964- author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Internet personalities--Case studies.

Internet personalities.

Fashion and mass media--Case studies.

Fashion and mass media.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2022.

Summary:

This case examines the notions of influence and influencers in the light of the rise of a new professional figure: the digital influencer. Over the last two decades, influencers have gained an increasingly prominent role in the fashion industry. The evolution of influencers from humble beginning in early fashion blogs to high-profile TikTok fashion accounts highlights the process of integration of these professionals into the institutionalized field of fashion. The growth and popularity of social media illustrates the critical potential of digital media. However, the commercial nature of fashion influencing, and the consequent restriction of their editorial freedom, constitutes an obstacle to the establishment of social media profiles as authentically alternative media. Students will be asked to reflect on social media influencer profiles, also outside the field of fashion, to understand their characteristics and potential both on the production and consumption side of digital editorial content.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-1242-9

9781071912423

OCLC:

1362531222