Dianping.com : a review empire derived from Innovative DNA (A) ialogue in the Dark in China.

Format:

Book

Author/Creator:

SAGE Publications, Inc, author, issuing body.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Technological innovations--China--Case studies.

Technological innovations.

Electronic commerce--China--Case studies.

Electronic commerce.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : School of Management, Fudan University, 2022.

Summary:

This case reviews the development of Dianping. After seeing Zagat's unique business model in the United States, founder Zhang Tao found that he could bring it to China and carry out the local innovation. At the beginning of its establishment, the collection and promotion of comment content was the major challenge for Dianping. At the same time, Dianping faced legal issues. To solve these problems, the review mechanism of Dianping was designed to a certain extent to ensure the fairness of the review. With the advent of the mobile Internet era, Dianping began to develop a new business model. Relying on its high-quality "word-of-mouth" content and mass basis, Dianping launched group buying, online restaurant ordering and other businesses. Also, Dianping has always been open to strategic partners. Since 2015, Dianping has undergone historical changes, merging with Meituan. Since then, Dianping has continuously adjusted its business and organizational structure to maintain its competitiveness. Gradually, Dianping has changed from an independent business entity into a business unit of Meituan.In 2014, when the mobile internet business was booming, Dianping.com ("DP") born in Shanghai was a household brand, in which subscribers spontaneously wrote reviews, downloaded coupons, purchased groupons and movie tickets, applied for electronic membership and booked reservations online, in addition to food delivery, one-stop wedding and payment services. For many, checking DP is an indispensable part before going out.The rise of DP is good news both for consumers and merchants. In the era of information occlusion, the voice of consumers was fragmented, while DP provides a centralized platform that reflects their voices and represents consumers, who used to be the vulnerable group in the traditional sense, to interacts with service providers. For the conventional service sector, DP has built a bridge between service providers and consumers through the internet, so that people can freely and objectively comment on the services of the merchants and in turn drive the progress of the industry. According to Long Wei, Co-founder of DP, "What is modern service industry? It combines traditional services with new information. We hope that the traditional service industry will shine through the internet".

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-1374-3

9781071913741

OCLC:

1362530155