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Tanishq : pricing, retail selling and inventory management of jewellery / Tara Tiwari and Arvind Sahay.
- Format:
- Book
- Author/Creator:
- Tiwari, Tara, author.
- Sahay, Arvind, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Sales management--Case studies.
- Sales management.
- Inventory control--Case studies.
- Inventory control.
- Pricing--Case studies.
- Pricing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Language Note:
- English.
- Summary:
- The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the undercaratage of gold, misrepresentation of quality, etc. Tanishq, part of the Tata Group, is known for maintaining high ethical standards and delivering value to its customers through fair and transparent practices. It has a 6% share in the Indian jewellery retail market.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-1117-2
- 9781529611175
- OCLC:
- 1355859730
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