Tujia : an unicorn of accommodation sharing sector / Sun Jinyun, Wu Feiting.

Format:

Book

Author/Creator:

Jinyun, Sun, author.

Feiting, Wu, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Market share--China.

Market share.

Physical Description:

1 online resource.

Place of Publication:

London : School of Management, Fudan University, 2022.

Summary:

This case is mainly about the development journey of Tujia, and unicorn in China's accommodation sharing sector as well as the development status of the sector. On December 1, 2011, Tujia.com - China's first medium and high-end vacation apartment booking platform was formally launched, and it announced the first round of capital injection in less than half a year after its launch. It completed D and D+ round of financing on August 3, 2015, securing $300 million with an estimated value exceeding $1 billion. The completion of this financing round meant that Tujia formally entered into the $1 billion club composed of "Unicorn" internet companies. In June 2016, it announced the strategic M&A of Mayi; in October of the same year, it announced that a strategic agreement with Ctrip.com and Qunar.com was entered into for the M&A of their apartment and homestay business. The completion of these transactions manifested that the matrix with four major platforms of Tujia, Mayi, Ctrip and Qunar formally took shape. After that, Tujia has become the absolute pacesetter in China's online accommodation sharing sector.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2263-8

9781529622638

OCLC:

1362529944