The Tashkent Files (A) : disruption by an indie film defying the film trade / Rajat Sharma, Dwarika Prasad Uniyal.

Format:

Book

Author/Creator:

Sharma, Rajat, author.

Uniyal, Dwarika Prasad, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Independent films--Case studies.

Independent films.

Social media and society--Case studies.

Social media and society.

Physical Description:

1 online resource.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2022.

Summary:

The case describes the background of the director, Vivek Agnihotri. It links his experience of working with students and crowdfunding a movie production to target the student population for TTF. The case details the research process and marketing campaigns run by Agnihotri to connect with his target audience. Rather than promoting the movie through the usual methods that other movies adopt, Agnihotri relied on social media channels. Agnihotri used his account handles on social media platforms to respond to every feedback/comment/question posted by viewers/potential audience. This strategy created a massive positive sentiment for TTF. The case provides a possible structure for creating and marketing a new innovative product in the movie industry.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2035-X

9781529620351

OCLC:

1362532986