Platform competition in China : Alibaba vs Tencent / Zhiyong Yao, Kun Lin, and Yixuan Huang.

Format:

Book

Author/Creator:

Yao, Zhiyong, active 2019, author.

Lin, Kun, active 2019, author.

Huang, Yixuan, active 2019, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Alibaba (Firm).

Competition--Case studies.

Competition.

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : School of Management, Fudan University, 2019.

Summary:

The two tech giants, Alibaba and Tencent, compete in many fronts. This case focuses on three areas they compete very hard recently: new retailing, mobile payment, and ride hailing. At the beginning of 2018, Alibaba and Tencent were gathering retail investments in bids to battle each other for shoppers' digital wallets. Key to the battle is China's over 200 trillion RMB mobile payment market, where Alibaba and Tencent are going head-to-head. The two giant are not only directly completing in the payment platform area, but also extensively fighting in other areas, such as ride hailing, which they invested and supported Didi and Kuaidi, respectively. To enhance understanding, the case also briefly goes through the history of the two giants. The purposes, methods, and consequences of their platform competition, deserve an in-depth discussion.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2213-1

9781529622133

OCLC:

1362531524