Ethiopian Airlines : taking over the African air market through partnerships / Bruce Mtigwe.

Format:

Book

Author/Creator:

Mtigwe, Bruce, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

YaʼItyop̣yā ʼayar mangad.

Airlines--Africa--Management--Case studies.

Airlines.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2023.

Summary:

Africa's largest airline succeeded where others failed by pursuing a five-pillar business strategy and developing alliances and partnerships. Ethiopian Airlines, however, has staked its future on a single market-Africa-even as the contest for Africa's airspace from foreign airlines has intensified. The case traces Ethiopian Airlines' strategy, including leveraging its nation's location as a gateway into Asia and the Middle East. Nevertheless, the company faces over-playing this advantage given heavy investment commitments by the Ethiopian government at Bole International Airport hub in Addis Ababa, on its behalf. The situation also underscores the dangers of adopting state capitalism business models.

Notes:

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-1029-X

9781529610291

OCLC:

1355859281