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Ignorance is not always bliss : Southwest's system issues lead to losses and customer dissatisfaction / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Southwest Airlines Co--Case studies.
- Southwest Airlines Co.
- Business logistics--Case studies.
- Business logistics.
- Information storage and retrieval systems--Airlines--Case studies.
- Information storage and retrieval systems.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2023.
- Summary:
- Southwest Airlines had to cancel scores of flights during the 2022 holiday season, due to which the company incurred severe losses to the tune of USD 220 million. This case explores the reasons for the meltdown during the high travel season and evaluates what steps Southwest could have taken to avoid the fiasco from happening. The case also asks students to discuss what Southwest should do to reimburse its stranded customers and win their trust back to remain in business.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-2004-9
- 9781071920046
- OCLC:
- 1375387959
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