Recovering from the Houston Astros' sign-stealing scandal : a case study on protecting a professional sport organization's reputation through crisis communication / Vinu Selvaratnam.

Format:

Book

Author/Creator:

Selvaratnam, Vinu, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Crisis management--Case studies.

Crisis management.

Communication in crisis management--Case studies.

Communication in crisis management.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2022.

Language Note:

English.

Summary:

In early 2020, the Commissioner of Major League Baseball, Rob Manfred, announced the Houston Astros sign-stealing scandal after months of investigation. It was one of the biggest scandals in baseball since the steroid era. After the fallout of this scandal, Major League Baseball's reputation has suffered as stakeholders have increasingly lost faith in the organization's ability to function ethically. This case study focuses on Manfred's newly appointed Chief Communications Officer, Bhavna Krishnamurthy, who is tasked with repairing the organization's reputation. The case presents a real-life incident as a backdrop to discuss crisis communication, particularly from a North American professional sport organization perspective.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-1006-0

9781529610062

OCLC:

1355859785