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Fans, fame, f(ph)ilanthropy, and fury : the impact of Netflix's "Drive to survive" on F1 racing / Ava Wood, Janée N. Burkhalter.
- Format:
- Book
- Author/Creator:
- Wood, Ava, author.
- Burkhalter, Janée N., 1979- author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Automobile racing--Economic aspects.
- Automobile racing.
- Sports marketing.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Fans, fame, philanthropy, and fury
- Fans, fame, filanthropy, and fury
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2022.
- Summary:
- In 2017, U.S. media company Liberty Media purchased Formula 1 motorsport racing for USD 4.6 billion. Along with a change in leadership came a change in strategy. With the goal of creating "the greatest racing spectacle on the planet," several new initiatives were introduced. This case allows students to examine and critically assess the strategic choices made by Formula 1. How did strategic social media and streaming television decisions impact the sport's appeal to a larger audience? That answer may, in part, lie in the marketing practices of the company and its efforts to expand beyond its traditional fan community.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-1427-8
- 9781071914274
- OCLC:
- 1362530762
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